The brand new situation of CrUAtivity options 29 instances that have been recogniSed by the worldwide jury of the Kyiv Worldwide Promoting Pageant 2023 as essentially the most inventive campaigns on socially important subjects. The work that acquired the Grand Prix at KIAF 2023 was additionally honoured with two awards at Cannes Lions 2023.
The particular version of the CrUAtivity digest showcases the works submitted by businesses and awarded with Better of Contest, Gold, Silver, or Bronze awards.
This digest demonstrates how promoting campaigns will help make the world a greater place and alter the lives of people, international locations, and the complete globe. Among the many featured instances on this digest, you will discover:
Carol for Charity – a marketing campaign that has acquired recognition at a number of promoting contests, together with Cannes Lions 2023. The world-famous music ‘Carol of the Bells’ was reworked into ‘Carol for Charity’ and, with the assistance of Shazam, was a platform for donations to assist Ukrainian youngsters affected by the battle.
– a marketing campaign that has acquired recognition at a number of promoting contests, together with Cannes Lions 2023. The world-famous music ‘Carol of the Bells’ was reworked into ‘Carol for Charity’ and, with the assistance of Shazam, was a platform for donations to assist Ukrainian youngsters affected by the battle. Defend your nation – Assist Ukraine – a marketing campaign that reminded Europeans of the explanations for supporting Ukraine, whether or not it’s humanitarian or army support, and emphasised that it isn’t nearly defending Ukraine but additionally defending their very own international locations by serving to Ukraine.
– Assist Ukraine – a marketing campaign that reminded Europeans of the explanations for supporting Ukraine, whether or not it’s humanitarian or army support, and emphasised that it isn’t nearly defending Ukraine but additionally defending their very own international locations by serving to Ukraine. LEOPARDS FOR UKRAINE – an Instagram flash mob #FreeTheLeopards that invited customers to share a photograph sporting leopard-print clothes and add a hashtag to specific assist for offering Leopard 2 tanks to Ukraine. Because of this, the choice to offer Leopard 2 tanks was made inside simply 3 days.
These exceptional campaigns exemplify the facility of promoting to make a optimistic affect and lift consciousness on necessary social points.
Within the digest, additionally, you will discover quite a few attention-grabbing and artistic options to necessary social points, together with:
A cartoon sequence about intercourse that focuses on the interior state of all youngsters, their sexual maturity.
Disappearing mosaics addressing problems with sexual, bodily, financial, and psychological violence.
A singular cultural occasion, the world’s first exhibition that was not afraid of energy outages in the course of the blackout in Ukraine.
An annual report of a charitable basis reworked into soundtracks.
Cheese that attracts consideration to vegetation and birds listed within the Purple Ebook of Ukraine, highlighting their want for cover.
This isn’t an exhaustive record of the inventive concepts you could find within the CrUAtivity digest. We invite you to discover these concepts and their creators extra carefully. It could function a place to begin for fruitful collaboration with Ukrainian creatives.
CrUAtivity is a digest that includes present works from Ukrainian businesses distributed among the many worldwide skilled group. Every situation supplies a normal overview of instances in each video format (below the WATCH part) and textual content format (below the READ part). Every case can be introduced intimately inside its respective class. Customers can view or learn the overall overview after which delve into particular instances for extra detailed info. Every case contains credit and hyperlinks to the creators’ web sites.
The venture is organised by the All-Ukrainian Promoting Coalition with the assist of Mind Tank and Adcore businesses, who supplied inventive and technical implementation, respectively.
So, VRK are proud to current particular situation of the CrUAtivity digest and present new alternatives to seek out inventive companions for your corporation amongst Ukrainian creatives.
Share CrUAtivity digest together with your colleagues to assist the Ukrainian promoting trade. CrUAtivity is creativity in a Ukrainian means!